I started my work last night by creating a table of the differences between Catwalk and Editorial looks, this is shown below:
Catwalk
|
Editorial
|
Impact from a distance |
More detailed up close, intricate |
Remember it is not usually seen as close up |
Needs to have perfection - will be looked at closely |
Model needs to be mobile - think of hair and clothing changes etc. |
Tends to be more extreme |
Design references must be clear and translate to the viewer easily |
The design is selected usually after discussion with the Stylist and the Creative Director |
The makeup and hair cannot takeover from the clothing as this is the ultimate and original purpose for catwalk |
Post production can be used to great effect for Editorial |
Limited time - need for speed and product knowledge is key with what is being worked with, there is no time for something not working |
Pre production may also be used, for example the use of a backdrop on the cyclorama for the shoot |
Must be translatable to other models easily, options for different hair lengths, skin tone etc. |
The setting/lighting/mood can help to tell the story of the piece |
Must include face and hair templates which are easily understood so that the members of the design team can replicate this look onto models |
Be more imaginative and experimental with techniques used |
Think about where the catwalk show would take place, implications of this i.e. the floor surface and how difficult it would be to walk on. |
Product knowledge also key - however if for example a lip gloss will only be at its most shiny when first applied it is important to think about this when shooting, i.e. apply this just before the shoot happens |
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Face and hair templates are also just as important when it comes to the day of the shoot so that you know exactly what you are doing |
This helps me to understand what it is that is important in defining the two types of shot and helped me to write out what it is that I would like to show in these two shots. I then went on to create a couple of bullet points for each type and briefly outline what it is that I want to produce, these are also shown below:
Ideas for Catwalk:
- Inspired by the Inuit people, with flashes of other tribes with similar looks, origins and ways of life i.e. the Yupik people and the Inupiat people
- Blues and neutral icy colours could be used in terms of styling hair and makeup
- Textures could include furs, suedes and wet-looking material possibly
- I need to ensure that I really research the tribes and understand their values and their reasons for the way that they look
- Colourful, bright, lots of detail on the face and drawings on the face and body
- Influencing many african and american indian tribes, a mash up of lots of tribes and my favourite parts from all of them
- I will use more accessories than clothing within this piece, as the images will be more close up so I can use more intricate pieces that will be seen
I plan to now draw out some more pieces of research and start the design process. This may be fairly jumbled up where I will design something and then go back to do some research but I feel that this will be necessary in order to show my gradual development in the designing and research process.
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